And that’s how it came about. The inception (a term in software development for the emergence of a new idea) of Inception. Fred and Ron are both stubborn. They have a clear opinion and constantly ask themselves “Couldn’t that be better?”. That is why being your own boss suits them very well. Although of course they do it together. In the beginning, that occasionally went marvelously wrong. If you are diametrically opposed to each other at work, you take that to the coffee with your parents, as brothers . They have two completely different characters and educations but also the same genes and upbringing. That complements each other very well and more than 20 years later they still love working together. They do everything in consultation.
As you can see in the time-line, Inception is a company with steady growth. They have outgrown every location by doubling their colleagues, because that’s what they call everyone who works at Inception. And again that is the plan. From 20 to 40 people. They could also have said 80, or 100, but that doesn’t fit the atmosphere the brothers want to keep. Everyone knows each other and we all do it together. If a step can be taken, they take it, but they do not take irresponsible risks. That doesn’t feel right to the people who count on them. Both the Inception team and the customers who use the software.
Ron has never looked at the bank account. That is not the motive. So what’s important when you get home after a day of work? That a customer lets you know that you have meant something to them. They really build a partnership with their customers and that bond is very rewarding. And do you spot one of those partners on holiday? Then of course you drink a beer together in the caravan.
Before they started, they thought: Good idea, worth its weight in gold. After the start-up, we’ll sell it quickly with a lot of profit so we can do whatever we want to do. But turns out, they already do. Working on a great product that makes life a bit easier together with a team full of amazing colleagues. Worth its weight in gold!